Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
During its nearly two-year lifespan, LB Works—started as a high-tech and business-to-business specialty division—helped bring in more than $200 million worth of new business to parent Leo Burnett USA.
In that same time period, Leo Burnett’s Chicago office struggled in major reviews and won only a handful of new clients on its own, with combined spending of about $50 million, a drop in the bucket for the $3 billion U.S. headquarters.
With the departure of worldwide president—and staunch supporter—Bob Brennan on Oct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in