John Deere Unit Shifts Account

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Zimmerman, Laurent & Richardson in Des Moines, Iowa, picked up John Deere Health’s advertising, direct marketing and public relations account without a review, the agency said last week. The division of the Moline, Ill.-based farm-implement manufacturer, which previously worked with Des Moines shop Meyocks Group, spent less than $1 million on advertising last year, according to Nielsen Monitor-Plus.

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