Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Modernista! has won the estimated $20-25 million TIAA-CREF account following a review, a client representative confirmed on Tuesday.
The Boston-based independent overcame Omnicom Group’s TBWA\Chiat\Day and the incumbent, WPP Group’s Ogilvy & Mather, both in New York, in the final round. Siltanen Keehn of El Segundo, Calif., was cut prior to the final round.
New York-based TIAA-CREF offers pensions, annuities, insurance and related financial products and services.
This marks the second major client addition for Modernista! in recent weeks following the agency’s hire by Anheuser-Busch last month for TV projects [Adweek, Oct 20].
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in