NEW YORK Marriott International has shifted lead status on its interactive media and creative account to T3, the client said. The Austin, Texas-based agency also will support direct marketing efforts.
The hotelier ended its relationship with the New York office of Zentropy Partners within the last month, said a representative from the i-shop, a part of McCann-Erickson WorldGroup’s MRM Partners Worldwide.
At the same time, Marriott has moved its national media chores to Carat Affiliates in New York from Interpublic Group’s Universal McCann in New York.
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