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LOS ANGELES AOL today launches a Spanish-language campaign for its AOL Latino brand.
The effort, which the Dulles, Va.-based Internet service provider said is its largest Hispanic effort to date, includes TV, radio, print and outdoor ads from Interpublic Group’s Casanova Pendrill in Irvine, Calif., for AOL Latino 9.0 Optimizado.
“This is the first time we’re going after the Hispanic market with a comprehensive service,” said David Wellisch, vice president and general manager. “We want to get the message across that AOL Latino is a community.”
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