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CHICAGO Sara Lee Corp. has placed creative duties on its Ball Park Franks and Jimmy Dean sausage accounts, worth an estimated $40 million in combined billings, into review, a company representative has confirmed.
The client parted with its creative agency, Publicis Groupe’s Leo Burnett in Chicago, due to “different visions for the brands moving forward” and has contacted undisclosed shops, according to the Sara Lee rep. A Burnett representative said the parting was made by “mutual” agreement but declined further comment.
Sara
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