In New Ad Campaign, Benjamin Moore Makes Designers the Stars
If this distinctively staggered group of attractive individuals appears a bit more colorful (and color-coordinated) than the typical Annie Leibovitz-snapped celebrity scrum, it’s because the subjects aren’t famous actors or directors, and this only looks like a Vanity Fair cover try. It’s actually an ad from Benjamin Moore’s new campaign, which touts the venerable paint company’s high standing in the design community. “According to a recent survey, nearly 80% of the design community recommends Benjamin Moore over any other paint,” notes the ad, referencing a finding from a company survey of “3,000 design and painting professionals.”
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