KraftWorks Promotes Walton, Miller

KraftWorks in New York has added responsibilities to two key agency positions. Katie Walton, formerly account director on the shop’s Sara Lee brands, has been promoted to vice president of client services. In her new role, Walton will be responsible for marketing, strategic planning and brand development for all KraftWorks accounts, including Playtex, L’eggs, Hanes Hosiery, Lovable, Just My Size, Cointreau, Calvin Klein Cosmetics, Jantzen, Aldo and La Prairie. Prior to joining KraftWorks, Walton was account director at Kilter, a branding firm in Minneapolis specializing in Gen-Y youth marketing.