Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK NYC Marketing is expected to name consultancy Wolff Olins to handle a comprehensive marketing effort, said sources.
The Omnicom unit, with offices in New York, San Francisco and London, will develop a brand identity system and logo design for licensed initiatives.
Wolff Olins was among seven agencies reviewed by New York chief marketing officer Joseph Perello.
“We’re looking at the city’s brand with a number of companies, but we haven’t made a decision yet,” said deputy CMO Jeff Sofka.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in