Letters

Trials and tribulations of foreign-born execs

While it’s important for foreign-born agency executives to understand the cultural nuances of the U.S. [Careers, Oct. 20], I believe it is just as important for them to take advantage of their origins to shape, influence and facilitate a client’s message to the marketplace.

I can’t tell you how many times I’ve seen companies try to take the message they launched in Europe and apply it in Southeast Asia, South America and North America.