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LOS ANGELES Mering and Associates has retained the California Department of Food and Agriculture’s “California grown” campaign following a review, the client confirmed.
The independent shop in Sacramento, Calif., overcame indie agencies including Woodenship in Sacramento, Calif.; Wolfe/Doyle and Think Twice, both in San Francisco; and Pierpoint-Martin in Santa Ana, Calif., according to a representative for the CDFA.
Billings for the 11-month contract, which includes creative and media, are $5-10 million.
Mering has worked with the CDFA since April 2002.
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