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Lowe’s Home Centers has begun a search for a multicultural shop, the client confirmed last week. Lockman-Brooks Marketing Services in Charlotte, N.C., is managing the search. Shops with ties to rivals such as Home Depot and Ace Hardware were not invited. Billings were undisclosed. Lowe’s spent $265 million on U.S. ads last year, according to Nielsen Monitor-Plus. Universal McCann in New York handles media; McCann-Erickson in New York handles creative.
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