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A lesson to remember: Do well by doing good
I hope business leaders will take note of Jennifer Comiteau’s excellent review of the potential benefits, to them and to society, of good corporate citizenship [“Do Do-Gooders Do Better?” Sept. 29].
One point she touched on merits special emphasis: the importance of a clear connection between business and beneficiary. An example is the million-dollar partnership we helped Jaguar of North America establish with the World Conservation Society to preserve and protect jaguars in the wild.
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