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Who knew the creatives at Goodby, Silverstein & Partners would take the title of the Cure song “Pictures of You” so literally?

The dreamy song, from the Cure’s classic 1989 album Disintegration, is featured in Goodby’s latest Hewlett-Packard ad, the first TV spot in a new $300 million consumer campaign tagged “You + HP.” Shot in two weeks in Barcelona, the commercial shows people taking pictures with digital cameras in a town square, in a restaurant, on a bench and along a beach.

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