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ATLANTA Scripps Networks’ Shop At Home Network is broadcasting live this weekend from the International Home Furnishings Market in High Point, the company said.
The Knoxville, Tenn.-based company is hoping the live feed will help brand the Shop at Home cable TV channel, which it purchased in December 2002.
“Our goal is to begin the branding process that Shop at Home is changing course,” said Steve Gigliotti, client executive vice president of ad sales. “[It’s] not a purveyor of things you normally see on home shopping networks but of things in categories we have an expertise in.”
The
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