Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK DaimlerChrysler is nearing a decision in a review of its Web development and digital marketing services, according to sources.
Omnicom Group’s Organic, which holds the bulk of the car maker’s interactive account, and sister shop Critical Mass, which works on the company’s Mercedes-Benz brand, competed in the final round, sources said. Organic is owned outright by Omnicom, which has a 50 percent stake in Critical Mass.
DaimlerChrysler spent approximately $10 million in online advertising for the first eight months of this year, about as much as it spent for all of 2002, according to TNS Media Intelligence/CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in