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ATLANTA Russell Corp. has tapped Match to handle advertising for Moving Comfort, the client confirmed.
The Atlanta-based client wants to increase market share by expanding distribution of its women’s activewear from athletic stores like REI to mass sporting goods merchants like Sports Authority and Dick’s Sporting Goods, said company spokesperson Kim Evans. “We want to grow awareness while not losing focus on the running specialty where the brand has its base and heritage.”
Match won the account, which includes creative and media chores, against independent crosstown rivals WestWayne, Emergence Creative Labs, Drive and Point B, sources said.
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