Web Continues to Reach Affluent Audience

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Despite the narrowing of the digital divide between high- and low-income households, a new study indicates that the Internet remains a powerful marketing medium through which to reach affluent consumers.

Americans with household incomes of $100,000 or more spend more time online per month versus those below that threshold, according to a report from comScore Media Metrix.

Nearly 26 million consumers in this segment used the Internet in August, logging an average of 27.6



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in