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NEW YORK Radisson Hotels & Resorts this week launches a $5.5 million ad campaign highlighting travelers’ individual preferences.
The effort, “Stay your own way,” is the first from new agency Bolin Marketing of Minneapolis. The campaign includes TV and print ads and will run through at least December 2004, according to the company. Print messages will appear in USA Today, The Wall Street Journal, Time, Fortune, Forbes and Business Week. TV is still in development.
“Stay your own way” allows business and leisure guests to customize the amenities at Radisson properties, a unit of Carlson Hotels Worldwide.
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