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NEW YORK Purchasers of paid content on the Web tend to be younger, more upscale and from smaller households than the overall Internet population, according to a recent study from the Online Publishers Association.
The research, based on first-quarter data collected by comScore Networks, also revealed that those who pay for online content generally spend more time and shop more on the Web.
Nearly 25 percent of online paid content consumers have household incomes of $100,000 or more versus only 21 percent of Web surfers overall, the study found.
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