Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Moroch Latino/Leo Burnett USA looks to connect with the growing Latino population here with a multimedia campaign touting the launch of the Dallas Morning News‘s new daily Spanish-language newspaper, Al Dia.
The first TV spot breaking Monday from the Dallas shop opens with a mother and her daughter at a voting booth. As the mother places a vote into a ballot box, she says, “I am informed about issues that affect me.” The next shot shows a young man looking through the Al Dia classifieds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in