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DALLAS Moroch Latino/Leo Burnett USA breaks a campaign Monday to introduce Al Dia, a daily Spanish-language newspaper from Belo’s Dallas Morning News. The advertising effort coincides with the paper’s launch.
The first TV spot from the Dallas shop opens with a mother and her daughter at a voting booth. As the mother places a vote into a ballot box, she says, “I am informed about issues that affect me.” The next shot shows a young man looking through the Al Dia classifieds.
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