Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Allied Domecq Spirits this week launched a $20 million campaign behind the Kahlua brand extension, Kuya, a fusion rum the company hopes will appeal to men in their 20s.
Christened with a “Do ya Kuya?” tagline, print, radio and outdoor work from Publicis in London shows laughing 20-somethings enjoying good times made possible by Kuya. One ad shows a gaggle of beautiful young things partying in a Mexican border town. The copy reads, “They said you couldn’t hitchhike to Mexico.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in