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NEW YORK Manhattan Mini Storage launched an $2-3 million outdoor campaign this week that portrays real-life customers and the different reasons they rely on the client.
The work, from New York-based DeAngelo Callaghan Fortune Advertising, is a departure from its previous “Bad things happen” campaign, which showed accidents that could befall those who store their possessions elsewhere, said shop COO John Fortune. Instead, the new series aims to be a slice of life with a twist of humor.
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