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On the heels of Apple’s claims that its iPod sales quadrupled in the fiscal third quarter and that 10 million songs have been downloaded from its 4-month-old iTunes online store, Omnicom’s TBWA\Chiat\Day is breaking a print and outdoor campaign for the portable-music player.
Outdoor broke last week in Los Angeles, and print is set to appear in today’s newsweeklies and October issues of music, sports and men’s magazines. The ads from the Playa del Rey, Calif.,
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