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Changes in the way insurers cover homeowners and businesses hit by disaster has benefited The Buntin Group, which last week won Servpro Industries’ $8-10 million national ad account.
The Gallatin, Tenn.-based client, which specializes in cleaning homes and businesses hit by fire or water damage, traditionally has relied on referrals from insurers, the previous target of its marketing efforts. That work was handled in-house. The company, which has 1,200 franchises in 49 states, claims to be the largest in its industry.
Rising deductibles and more restricted coverage have led more consumers to seek catastrophe cleanup on their own, said client evp Rick Isaacson.
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