Romann Employs Sword Play, Anime for Benihana

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NEW YORK A Japanese kendo sword fight and an animated chase sequence are used as metaphors for the thrill of having a chef cook at a restaurant table in The Romann Group’s new campaign for Benihana.

The sword-fight spot, which breaks next week, depicts a man dueling a woman, in what looks like a movie trailer. After a few parries, the action cuts to a daydreaming mother and her son, who says, “Mom, what do you want to eat?” The waiter is the man she crossed swords with in the previous scene.

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