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CHICAGO Anheuser-Busch’s push to stay contemporary and tweak campaigns before they turn stale is evident in the client’s latest Budweiser TV spot, which features a topless older woman on a beach.
The spot, called “Beaches,” which broke last week, shows two American guys sitting on a beach as two attractive women come out of the surf. One guy comments on how women in Spain bathe topless.
The scene quickly shifts to a beach in Spain, where a larger older woman with her back to the camera removes her top in front of two Spanish men, who make pained facial expressions.
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