Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Saturn focuses on safety in new TV commercials from Omnicom Group’s Goodby, Silverstein & Partners. The ads are intended to amplify the client’s “People First” positioning.
An image spot set to break on Sept. 15 shows consumers driving stripped-down versions of its vehicles. The General Motors subsidiary is also launching a spot next week touting the safety of its 2004 L300 sedan.
The ads from Goodby in San Francisco are an extension of a campaign that launched last year with “Sheet Metal,” a spot that captured a Gold Lion at the Cannes advertising festival.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in