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LOS ANGELES Discount travel site Hotwire.com has consolidated its offline media planning and buying accounts at Universal McCann, the agency said.
The Interpublic Group shop in San Francisco won the account following a review that began in mid-June. The other contenders were undisclosed. Hotwire will spend approximately $40 million on ads this year, said Ty Shay, vice president of marketing for the San Francisco-based client. He declined to disclose how much of that will be spent on offline media.
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