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CHICAGO Pop music star Justin Timberlake appears briefly in McDonald’s first global image campaign, which was unveiled today in Munich, Germany. The overall tagline is “I’m lovin’ it.”
Five TV spots were conceived by Heye & Partners of Unterhaching, Germany, a unit of Omnicom Group’s DDB. The campaign will roll out in other markets throughout the month, with the U.S. version making its debut on Sept. 29.
McDonald’s numerous local agencies, including Chicago shops DDB and Publicis Groupe’s Leo Burnett, will adapt the campaign for their markets.
Timberlake
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