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The rivalry among football talk shows is heated. As a cable network competing with broadcast giants, ESPN this month is touting the 18-year-old Sunday NFL Countdown in a new way: with a parade.
In ESPN’s largest-ever one-day shoot for a campaign, the network and Wieden + Kennedy in New York used ESPN parent Walt Disney’s Orlando, Fla., theme park as a backdrop for the eight new spots. “We felt the old campaign hadn’t been opened up to what’s going on in the world of football,” said Kevin Proudfoot, Wieden associate creative director.
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