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More than once, I have heard agency creatives and producers complain about bad experiences they’ve had developing music for their ads. “We really didn’t know how to communicate what we wanted,” is a phrase I have heard over and over. They know music is a big part of advertising’s success, but they lack confidence in musical communication.
Music is a slippery thing to discuss, and no one likes to sound like an idiot. So, what do you need to know to talk to a composer without embarrassing yourself?
First, you need to know that the definition of music is simply “organized sound.”
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