Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA Erwin-Penland looks to make personal connections in its latest reality-based campaign for the United Way.
The Greenville, S.C., shop said that this year’s campaign needed a “greater sense of urgency and a fresh approach.” Creatives took to the streets of Greenville County to put faces with the stories that have been told in previous campaigns.
“Instead of illustrating United Way success stories, as we’ve done the past seven years, we decided to directly showcase real-life problems people in the community are experiencing every day,” said agency associate creative director Joe Gilman.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in