Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Wunderman has won direct- and relationship-marketing chores for the Pfizer allergy medication Zyrtec.
The WPP Group shop landed the business following a review that also included Havas’ Arnold, Publicis Groupe’s Arc Marketing and Omnicom Group’s Merkley Newman Harty & Partners, according to Michal Fishman, public relations director of U.S. pharmaceuticals at the client.
“[Wunderman’s] creative energy really helped us realize they were the right partners to provide consumers with the motivation to be proactive in their healthcare,” Fishman said.
Interpublic
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in