Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Connelly Partners/CGN repositions Lehigh Valley Dairy Farms’ product as a great way to get a fresh start in a new radio campaign.
Four 60-second spots running in several Pennsylvania markets revolve around the notion that anything can happen, no matter how unlikely it seems, on any given day. In one commercial, a child informs her mother that she is going to start listening to her more. “Like yesterday, when you asked me to put the milk away, I was just pretending not to hear you,” the child says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in