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CHICAGO Carat North America has won the media buying and planning duties for Zurich Direct. Billings were estimated at $5-10 million, agency executives said.
The assignment, which will be handled out of Carat’s Chicago office, includes media planning and buying for the Schaumburg, Ill., based insurer, with a concentration on direct response television. Susan Rowe, Carat’s senior vice president, managing director, will oversee the account.
The creative portion of the business remains in-house.
Zurich Direct is a unit of Zurich Life and a member of the worldwide Zurich Finar Services Group.
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