Forbes Chief Product Officer Lays Out Battle Plan
Following Friday’s announcement of a majority-stake deal with Hong Kong-based Integrated Whale Media Investments, Forbes Media chief product officer Lewis DVorkin has outlined what’s in the works for the rest of the year.
It starts, right after Labor Day, with a new vertical – ForbesLife:
On September 2, we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways. We’re bringing on 150 contributors to cover the breadth of the luxury category.
In October, Forbes.com will unveil the latest iteration of its article page, incorporating what the company has learned about “user navigation, Web design, display advertising and native advertising.” There are also 10 more eBooks coming in 2014, and much more.
Read the full DVorkin post here.
