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LOS ANGELES RL Public Relations + Marketing has launched Sportivo, a Latino sports-marketing group, the agency said.
The group is led by Roxana Lissa, partner and co-founder of Sportivo and CEO of RL PR + Marketing, and partner and managing director Mario Flores, previously a freelance consultant. Sportivo’s name was derived from the word “sports,” as well as the Hispanic word for sports, which is “deportivo,” said Flores.
Sportivo aims to provide clients with access to Latino sports consumers in the U.S.
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