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Mother’s new prodigal sons will soon find out if it’s a good time to open an ad agency in New York.
After contemplating the U.S. market for several years, the London-based independent hot shop has found the creative talent to anchor an outpost in New York. The 6-year-old agency last week hired Linus Karlsson and Paul Malmstrom, Fallon’s award-winning creative team, known in the industry as “the Swedes,” as partners.
They are the second and third hires for the much-anticipated New York office.
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