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ATLANTA Harris Ideas has been tapped by All Florida Hospitality Management to develop a marketing campaign for seven of its properties. Three Broward County properties, two in Orlando as well as others in St. Pete Beach and Treasure Island will be promoted.
Stan Harris, president of the Plantation, Fla., shop, said that because the travel industry has changed, marketers must be more creative with advertising programs. “Travelers are more savvy and likely to book travel at the last minute,” Harris said.
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