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BOSTON The region’s two largest agencies, Havas’ Arnold and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, failed to convert this week in reviews for, respectively, Pfizer and the Greater New York Toyota Dealers Association.
Arnold, pitching out of its New York office, was a finalist in separate reviews held by Pfizer for ceative chores on its Bextra and Zoloft brands. Bextra went to Interpublic Group’s McCann-Erickson while Zoloft chose Publicis Groupe’s Kaplan Thaler. Each account was worth an estimated $50-75 million.
Arnold
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