Celebrating the Currency of a Great Newspaper Headline
If you click the Web version of a February 17, 2012 LA Times article by Devorah Lauter, the headline reads:”France’s Former Currency is Devalued to Zilch.” Not bad; and, as assistant managing editor for LAT copy desks Henry Fuhrmann noted during a fun Sunday afternoon presentation with colleagues at the Festival of Books, any time the word “zilch” can be worked into an article headline is usually a good thing.
But as the LA Times now does routinely, the print headline for this article was altogether different.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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