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Fruit of the Loom today introduces Hispanic versions of its “fruit guys” in the brand’s first U.S. Hispanic ad campaign.
In the Spanish-language effort, from Grupo Gallegos in Long Beach, Calif., the fruit guys take the form of an apple, leaves and red and green grapes as in the client’s general- market campaign, but they are played by actors of Mexican, Caribbean and Argentinean descent, said account director Montse Barrena.
“SWAT Team,” which touts men’s underwear, shows the guys on a covert mission to ensure that everyone has Fruit of the Loom.
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