Singers in the Wings for Gap

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Madonna and Missy Elliot are due to appear for Gap in a new fall campaign breaking July 28, the client confirmed today.

The effort is from Laird + Partners, the New York agency started in March 2002 by longtime Donna Karan creative director Trey Laird. A representative for the San Francisco-based client declined to say if the pop stars would appear in television and/or print ads.

A separate, second effort will break later in the season.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in