Innovative AT&T Web Series a Big Hit with Asian Americans
The key takeaway from Meg James’ LA Times article about a successful campaign created for AT&T by Long Beach firm InterTrend Communications comes four paragraphs down:
“The subculture is actually becoming the mass culture,” explained Julia Huang, InterTrend’s founder and chief executive. “The people who are watching Web series … are actually leading the way of how media is consumed and how the culture is shaped.”
InterTrend was hired to connect AT&T with a demographic that has been found to watch twice as many Web videos as any other ethnic American group.
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