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Now in theaters and soon to hit the small screen right in your own home, this Levi’s ad comes from a British agency, a German group creative director and a Swedish directing team, and features a French actor on location near Budapest. The goal of convening this mini-U.N.? Naturally, to reconnect an iconic American brand to its roots in the American West. And strangely enough, it works.
A fast-moving, beautifully produced and clever update on the rodeo arts of the Wild West, the spot evokes The Misfits (Clark Gable is a rugged individualist/ washed-up cowboy) crossed with My Mother the Car (’60s sitcom featuring a man and his controlling, maternal car).
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