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NEW YORK Interbrew has expanded its relationship with Interpublic Group’s McCann-Erickson, awarding the agency’s Tag Ideation Group global creative chores on its Bass brand, the client said.
Universal McCann added media planning and buying in the U.S. Bass spent about $25 million worldwide on ads last year, sources said.
The work, which was moved into the New York-based McCann camp without a review, had been handled by crosstown shop Brand Architecture. The incumbent could not immediately be reached for comment.
McCann
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