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NEW YORK DraftDigital has launched an online promotion for Jose Cuervo that encourages consumers to put “a face on their independent spirit,” for a chance to win a trip for two to the island of CuervoNation in the Caribbean.
The “Face of the Nation” contest, which runs through the end of July, lets visitors to CuervoNation.com upload any photo and bring it to life by animating it and making it speak.
After contest entrants upload a photo, they are prompted to answer the question, “How are you an independent spirit?” Their response is then incorporated into the image, and users can e-mail it to their friends.
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