Broadband Usage Continues to Grow

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NEW YORK More narrowband Internet users are migrating to broadband alternatives as costs to the high-speed services continue to drop, according to a recent study from Nielsen/NetRatings.

More than 40 million people accessed the Web via a high-speed connection in May, a 49 percent year-over-year increase, according to Nielsen/NetRatings. Conversely, the number of people accessing the Web through a narrowband hook-up declined 12 percent to 70 million users.

“Clearly people are discovering the perks of high-speed access, from streaming video and audio to rich media,” said Mark Ryan, director of analysis at Nielsen/NetRatings, a part of Adweek parent VNU.

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